Bad journalism - good journalism

It's not easy catching the public's attention in an age of constant sensationalism.
We can all agree that the following headline, for example, is somewhat lackluster:

There is a chance of light rain after 4 pm

 Fortunately, we can easily turn this headline into a must-read item:

Oh my goodness! We expect 40 million liters of rain per squaremeter. Your whole house will wash into the sea, and you and your family will most likely drown. Also, click here to win a million dollars.

You see, compelling journalism is not that difficult!

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